Frictionless ‘Stores of the Future’ Will Land and Expand

Frictionless ‘Stores of the Future’ Will Land and Expand

In 2021, the "retail apocalypse" will reach a crescendo as many teetering legacy retailers close hundreds of locations. The pandemic has only inflamed consumers' existing disdain for waiting in checkout lines. Amazon is rapidly advancing the technology and customer awareness of frictionless commerce. Starbucks is leaning into the format with hundreds of pickup-only locations planned over the next year.

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