How Interactive Digital Signage is Changing the Future of Retail

How Interactive Digital Signage is Changing the Future of Retail

With the rapid advancement of technology, it’s no secret that digital signage is changing the retail landscape as we know it. How will interactive digital signage play a role in shaping shopping experiences? How should retailers change their digital signage to reach clients in 2022? Read on for the top 3 trends we are seeing today. 

#1 Touchless Interaction 

The touchless solution offers a better customer experience in the future, and the pandemic makes this option become faster and go beyond our thinking.  Digital signage software, providing touchless for digital displays, increase sales and help keep you and your customers safe. Here are a few examples of touchless interactions in today's world. 

QR Codes

Customers can use the signs to display ‘hands-free' by scanning the QR code with their cell phone's internet browser. QR Code secures safe customer interactions with your products. There is no need for users to download an app or enter a URL. Customers can use QR codes to: 

  • Visit websites 
  • Vote in polls 
  • Use digital coupons 
  • Complete an order

QR codes are compatible with any smartphone but apps must be compatible with  a smartphone's OS. App creation for cellphone can be quite costly, hence why OR codes are so popular. 

NetMouse

NetMouse allows users to interact with touchscreen screens by using their fingertips as mouse cursors via their cell phones. Touching other customers' screens became a huge health concern during the pandemic and is now avoidable through NetMouse technologies. NetMouse also allows non-touch screen interaction without retailers having to purchase additional screens making this a cost effective approach as well.

#2 Persuasive Analytics

IoT Technology

In 2022, IoT technology will be widely used over a multitude of industries. Businesses can adopt an external smart display module and offer smart and high-performance solutions to digital signage displays. External data ports enable real-time broadcasting features. 

With third-party IoT technology integrations, digital signage can help manage  queues, allowing retailers to track store capacity. This technology can help retail owners maintain social distancing protocols to keep customers and employees safe during these unprecedented times. Live capacity data tracking is another feature that helps to reduce the chances of retailers receiving fines for being over capacity. 

Lift-and-Learn

Using RFID sensing technology, retailers may now create completely interactive digital signs. Customers can navigate and select items of interest without touching screens. Lift-and-learn  is a retail concept where customers can pick up an item and instantly produce product  information on the screen. Prior to making a purchase, users can discover useful information. Interactive material allows them to do so safely.

#3 Content Automation 

In an emergency, digital  signage can connect to remote systems and display emergency messages. Alarm  systems with IR sensors can monitor store capacity and display overcapacity  warnings on signage. All while maximizing social distance. Displays can also act as fire sirens, guiding consumers out of the business. This is yet another way to keep customers and your employees safe.

Bottom Line

Retailers who are looking to stay ahead of the curve should invest in  interactive digital signage technology now to create a more immersive shopping  experience for their customers. 

Interested in learning how OnSite Media can help you with your technology rollouts and national/global expansion plans? Contact us today at 435-214-0801, ext. 1 or via email at sales@onsitemedia.com.