Immersive Commercial Activity

Published : Apr 18, 2022

In-person shopping and dining have changed dramatically in recent years due to a variety of factors, including the emergence of online shopping and delivery services as a viable alternative to brick-and-mortar stores. Brick-and-mortar shops and fast service restaurants both use interactive technology in the same way (QSRs). Interactive displays are generating unique settings that are immersive, instructive, and efficient, while giving additional in-store help and guidance during a time of rising workforce shortages.

Large-scale, interactive displays create a very immersive experience. Using your brand in these types of displays is the key to attracting customers and keeping them coming back for more. Displays make it easier for customers to find what they're looking for while also giving sellers a realistic way to show off their goods. As a result, the consumer will be more engaged and more likely to stick around. It is really as simple as that!

Furthermore, according to retail analytics research, customers are more likely to return to a store if they had a more involved experience. With the use of interactive displays, retailers and quick-service restaurants (QSRs) may separate themselves from their competitors and create memorable experiences that will enhance long-term sales.

Context-Awareness

In order to create a more personalized shopping experience, companies are integrating real data and demographics to generate interactive environments. Using cameras and sensors, shops and QSRs can capture demographic data like gender, age, etc. allowing for more contextual and targeted content delivery.

As you can imagine, a 28-year-old man's QSR menu board may be substantially different from a 58-year-old woman's. There is no one-size-fits-all content strategy, and the ability to capture data about customers as they look at screens will help retailers be more predictive and anticipate customer needs.

Touchscreens and Beyond

Faster processing rates make things like capacitive sensing a reality. In-store engagement features like “virtual try-on sessions,” which exist right on the sales floor, are also on the rise. It's as simple as standing still and watching as clothing items are shown over a body image, giving consumers an idea of how products will look on them. AI computer vision technology also allows retailers to  direct customers to specific products or areas of the store based on their demographics.

Outdoor Possibilities

Retailers are increasingly interested in outdoor digital display technologies and are now installing them in parking lots, outdoor lounging spaces, and other areas. Some displays, like screens displaying EV charging stations, interest people in a product even before they enter a store.

Concerns about health and safety remain, especially when interacting with displays. To combat this, Samsung kiosks now have a UL-certified antibacterial coating. The potential of interactive surroundings in retail and QSR seems limitless. Expect more personalization, matching content to consumer demands via camera sensors, heat maps, RFID tags, or marketing analytics software.