You spent years getting location #1 right. The displays hit the right brightness. The audio fills the space without overwhelming it. The brand experience lands the way it was designed to. Then you scale, and somewhere around location #47, something...
The retail store manager has enough to do. Coaching associates, managing inventory, handling customer issues, hitting the daily number. They should not also be the local IT technician for a digital signage network that they did not specify and cannot...